Today, most shampoos contain unnecessary added ingredients to deliver extra benefits. Like, silicones to smooth, conditioners to hydrate, thickening agents to make hair feel fuller. The problem is, these ingredients are engineered to not rinse out easily. They cling to your hair and scalp, leaving filmy residues that build up and make your hair dull. Or worst of all, block your hair follicles which can cause hair thinning and loss. Sulfates known as surface active ingredients are chemicals to assist in producing suds. This chemical will break down professional colours, can lead to sclap irritation and frizz.
See the full range of sulfate-free shampoos in the Shop.